In Light and Design

Meet In Light and Design

In Light and Design isn’t just another event production company, it’s a creative powerhouse. Based in Denver, Colorado, and led by Alec R. Szuch, better known in the industry as “Red,” the company delivers everything from intimate weddings to sprawling festivals, high-end corporate conferences, activations, and touring events.

Though the company offers audio, staging, and staffing, lighting and visual design are where they truly shine.

To me, visual isn’t just video, it’s staging, lighting, drapery, atmosphere. We think about how every piece fits together to create a memory.
_{Alec R. Szuch - CEO}

In Light and Design operates with a belief in “coopetition” — a mindset that values collaboration over competition. Whether working under their own brand or white-labeled for others, the team believes the best outcomes come from shared expertise and scalable systems.

The problem: disconnected tools and unscalable workflows

Before implementing Rentman, In Light and Design faced growing operational challenges. With a ballooning inventory of over $1.5 million in gear and more than 500 shows a year, their old systems — manual spreadsheets, text threads, calendar apps — just couldn’t keep up.

It was a struggle, but now, with Rentman, we’ve eliminated accidental double-bookings and lost communications. We were growing fast but had no central system. We needed more than just control, we needed clarity.
_{Seth Wiggs - Operations Lead}

The turning point: discovering Rentman at LDI

After attending the Live Design International (LDI) conference in 2022, Alec's team discovered Rentman and saw that it could support their growing operation.

After the demo, the team decided to roll out Rentman across their operations and adapt it to fit their workflow.

We'd used other systems before, but they felt dated and clunky. We wanted something modern, mobile, and flexible, something that understood how we work today.
_{Alec R. Szuch - CEO}

Implementation and adoption: from planning to prep to profit

Since implementing Rentman, In Light and Design has transformed how they plan, execute, and optimize their productions. Here’s how:

1. Inventory management

With hundreds of fixtures and high-value items on the move every week, tracking was a nightmare until Rentman.

By introducing barcodes and QR codes, the team now saves 1–2 staff hours per show, totaling 400–800 hours a year on inventory management alone.

Everything is traceable. That lingering feeling of ‘did we lose something?’ is gone.
_{Seth Wiggs - Operations Lead}

2. Crew scheduling

Using Rentman’s Crew Planner and My Schedule features, In Light and Design now coordinates contractor availability, call times, location info, and last-minute changes in a single view.

We’re at 100% booking accuracy, and we've cut time spent on crew communication by 60%.
_{Seth Wiggs - Operations Lead}

Seth also likes that crew members can easily accept or decline invites and see where they need to be, when they need to be there, and any important project details. This saves time and reduces errors.

3. Quoting and client communication

Rentman’s quoting tools allow In Light and Design to deliver detailed, transparent proposals using reusable templates and clear cost breakdowns.

Jobs that used to take two to four days to quote are now done the same day, sometimes in under 30 minutes. We’re seeing a 70% acceptance rate on quotes, often after just one revision.
_{Alec R. Szuch - CEO}

4. Maintenance and repairs

With Rentman's detailed repair and inspection logs, the team saves up to three hours a day.

Techs know exactly what's been inspected, what needs repairs, or what has broken down before even touching a fixture. There's no guesswork anymore.
_{Seth Wiggs - Operations Lead}

5. Subrentals and financial planning

As In Light and Design continues to work with other production houses, Rentman helps the team manage subrentals and track costs.

We can now quote faster, respond to client changes on the fly, and manage vendor gear efficiently. It’s agility without compromise.
_{Alec R. Szuch - CEO}

Results: growth, confidence, and the freedom to create

Since implementing Rentman, In Light and Design has been able to grow while keeping its operations under control. Alec estimates a 5x increase in operational capacity, along with better team efficiency and project visibility.

I’m no longer tied up in warehouse preps. That’s huge for me. I finally have the freedom to lead, create, and design.
_{Alec R. Szuch - CEO}

Mistakes are down. Confidence is up. Projects run smoother, and the team now has the tools to respond to last-minute changes, like splitting projects into financial and planning sub-projects or tracking multiple quote tiers, without making the client experience more complicated.

Rentman gives us the agility we need to keep pace with client demands while keeping our internal processes clean and scalable.
_{Alec R. Szuch - CEO}

Why Rentman? A platform & partner for the long haul

In Light and Design didn’t just choose Rentman for its features. They chose it for its vision.

The Rentman team listens. We’ve submitted dozens of feature requests, and 90% have already been implemented. That level of partnership is incredible.
_{Alec R. Szuch - CEO}

Rentman’s pricing structure, modular design, and open API also mean Alec’s team can scale their usage as needed, without paying for features they don’t use.

And perhaps most important? The mobile experience.

Everyone already has a smartphone. Rentman lets you manage everything on the go, from scanning to scheduling.
_{Seth Wiggs - Operations Lead}

Looking ahead

As In Light and Design continues to grow, Alec sees Rentman as the foundation of their next chapter. With plans to expand services, partnerships, and geographic reach, having a solid operational system is more critical than ever.

Rentman is the central nervous system of our business. As long as it keeps evolving — we’re staying with it.
_{Alec R. Szuch - CEO}