KISS, the legendary rock band, has not only left an incredible mark on the music industry but is now entering a new era of music with the introduction of their younger selves transformed into digital avatars.
The grand reveal took place at their final "The End of the Road" farewell tour performance at Madison Square Garden in New York City, marking a historic moment in the world of music and entertainment.
Although Pophouse Entertainment, the company responsible for the show, has been featuring young, digital versions of ABBA for over a year, the digitalization of KISS has now reached another milestone: the immersive AV experience combines the input of motion capture suits once worn by the artists, LED projections, lasers, heavy metal smoke and pyrotechnics. What makes it even more special, is that the avatars aren’t just static holograms; they're interactive performers that are able to respond to the audience's energy and emotions!
This technology immortalizes an artist’s music and performance. Can you imagine a KISS concert taking place in three cities on the same night across three different continents - all in the year 2050?
How does this affect my business?
KISS's use of holograms has the potential to not only revolutionize the music industry, but other businesses as well.
Here are some ways digital avatars and holograms can be applied to events:
● Virtual experiences at events: Digital avatars and holograms can enhance events by allowing attendees to interact with virtual elements: 3D models of albums, holographic displays of artists, or augmented reality (AR) experiences that provide a new dimension to the event.
● Keynote speakers and presenters: Imagine the possibility of bringing keynote speakers and presenters who were unable to attend or have passed away to your event. How bizarre would it be to bring Steve Jobs to life at an Apple conference!
● Brand activations: Help facilitate brand activations at events with holographic displays to show products or services. For example, a car dealership could use holograms to allow customers to see the interior of a car or customize options.
● Interactive customer service: Holograms and digital avatars can also be used to create interactive customer service kiosks to help partygoers with information and assistance.
The main issue for businesses that want to stay up-to-date with this type of technology, is that the development is a huge investment and operating it will not be cheap either.
That however does not take away that various organizations would like to use holograms and digital avatars at their events. So, if you are operating as a rental business, consider offering holograms, VR and AR-experiences to other businesses! Take a look at hyoprvsn to get inspired.
