Product Marketing Manager | Jobs | Rentman

Product Marketing Manager

Utrecht, Netherlands
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Rentman is hiring a Product Marketing Manager. The main objective of this unique role within Rentman is to maximize the market impact of new product releases and our current products. You make sure customers and colleagues understand new products and features and the value it adds for our customers. You develop the best go-to-market strategy, own and manage the positioning and messaging of all product launches and get team efforts aligned.

You know our competitors like the back of your hand. And you know our customers and what they need better than they do. With this knowledge, you help develop and present our product's value proposition. You back up strategic insights with market evidence and use that to develop positioning and messaging that resonates with customers and empowers our sales team to be successful. You are the glue that binds the product strategy to the tactics needed for success in sales and marketing.

You will join our international marketing team of 5, located in the Utrecht office, and work closely together with the product team. We look for people that are result-driven, innovative, and great team players. We aim to work smart, creative, and with great collaboration to build a platform that our customers love. 

What you will do

  • Work closely together with the Product team on developing successful plans for new product launches and to boost adoption
  • Create value propositions and messaging
  • Project manage product launch plans across all milestones, track deliverables, facilitate cross-functional alignment and communication
  • Develop product marketing metrics to measure the success of product launches, own reporting, and monitor performance post-launch
  • Develop and maintain product marketing toolkits, including customer experience and sales enablement materials
  • Help validate product positioning and investigate new growth opportunities

Some examples of your day-to-day activities: Coordinate and work on a campaign for a new feature release, contact customers to understand the problem that is solved and the value a feature adds, meet with our Customer Experience team to prevent a spike in avoidable launch-related tickets, develop a vision on how to take our product marketing to the next level, and preparing for a presentation for a new feature.

About Rentman

At Rentman we have developed a smart and powerful resource management and planning platform for the event and production industry.

From small companies to high-end event service providers, businesses in over 70 countries use our software to realize festivals, concerts, corporate events, and more. For event service providers that encounter daily challenges with keeping track of inventory, scheduling staff or creating professional estimates in a highly dynamic industry, Rentman is a solution.

Rentman has its HQ in Utrecht (The Netherlands) and other locations in Toronto (Canada) and Colombo (Sri Lanka). Over the last 10 years, we have successfully grown into a business that employs 65 professionals from over 15 countries. 

What you get at Rentman

  • Competitive salary
  • A “13th month” annual performance bonus based on company results
  • 25 days of paid vacation
  • A personal budget for training purposes
  • Voluntary pension plan
  • A flexible and open work environment, including free lunches, office fun (Xbox and Ping Pong), legendary (karaoke) parties, fun team activities, and an informal atmosphere.
  • Open and light office in the heart of Utrecht
  • Check out our public roadmap to get an idea of features planned for development

What you bring

  • At least 3 years of working experience in a similar role, preferably in SaaS/software solutions.
  • Excellent knowledge of digital marketing and software development 
  • Fluent in Dutch and English, written and spoken proficiency 
  • Exceptional written and verbal communication skills
  • You are a results-driven, analytical and forward-thinking
  • Bonus points if you have proven knowledge of or a background in the AV / Event service industry.
  • Bachelor’s degree is required

Application process

You can apply using the button below. Don’t forget your cover letter! The more we get to know you and why you applied for this job at Rentman, the better. The first interview is an introductional chat to see if there is a potential match. If we are both positive, we schedule a second interview with the Marketing Manager and the Product Manager. An assessment can be part of the process.

Questions or interested? You can get in touch with Fanou at [email protected] 

To all recruitment agencies: Rentman does not accept agency resumes. Please do not forward resumes to our jobs alias, Rentman employees or any other organization location. Rentman is not responsible for any fees related to unsolicited resumes.

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