Aspen Peak Productions

About Aspen Peak Productions

Rachel Sorrels-Jones and her husband launched Aspen Peak Productions in July 2025, combining his 25 years of corporate audiovisual experience with her background in hotel hospitality. The result is a hybrid production company built around one central idea: putting the client first.

“We decided to join our forces and create a hybrid production company that puts the client first. We bring in the five-star service, the white glove service, and we really try to make the client feel like we're putting them first."
_{Rachel Sorrels-Jones - Co-Founder of Aspen Peak Productions}

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Aspen Peak Productions supports corporate AV events, meetings, retreats, sales incentive trips, and weddings. The team brings together the equipment and expertise needed to create successful events.

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The challenge: their previous software was not built for the way they worked

Before Rentman, Aspen Peak used rental software that was not built for a startup like theirs. They were paying for features they did not need, and the setup process was complicated. Rachel said it took many hours of working with the vendor’s team to get everything right. Because the system was so customizable, it was also easy to make mistakes that disrupted their processes.

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How Aspen Peak Productions found Rentman

Rachel compared a handful of alternatives before deciding, checking client lists, ratings, and video walkthroughs. What stood out was that Rentman could be customized to fit their current needs, with room to scale as they grew. For a business of Aspen Peak's size, it looked like the right fit

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Three things sealed the decision: a built-in Stripe integration for credit card payments, simple digital contract signing for clients, and an equipment upload process Rachel could manage herself. She implemented Rentman independently, using the Support Center’s step-by-step guides and video walkthroughs.

“With Rentman, we were up and running within two weeks."
_{Rachel Sorrels-Jones - Co-Founder of Aspen Peak Productions}

How Rentman changed their operations

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• Quoting and invoicing that reveals client interest. With Rentman’s online quotes feature, Rachel can send quotes directly through the platform and see how many times a client has viewed them. This gives her an early indication of how likely they are to book.

“Rentman lets me see when a client views a quote, making it helpful to figure out their intent. If they view it once, they probably won’t book with me. If they view it five, six, seven times, they probably will."
_{Rachel Sorrels-Jones - Co-Founder of Aspen Peak Productions}

The quote and invoice templates are equally easy to use. Rachel can customize them herself using drag-and-drop tools, without hiring a programmer. This allows Aspen Peak’s quotes to stay on-brand and look professional without slowing her down. Reusable email templates also save time, so she no longer has to write the same message for every new client or revised quote

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• Crew scheduling that keeps budgets on track. Scheduling and confirmations run through Rentman, which keeps a record of every email sent and automatically flags overbookings. The platform also tracks technician rates against the budget, allowing the team to see an event’s expected profit before it takes place.

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• Equipment scheduling that catches shortages early. Equipment availability updates in real time, giving Rachel a live view of what is available before she commits to a booking. Rentman’s shortage warnings alert her when gear has been double-booked, giving her time to arrange a subrental rather than being caught short on the day of the event. New purchases can also be added to the platform with an expected delivery date, ensuring upcoming events reflect actual availability.

“Rentman helps us make sure we’re prepared for events coming up, months in advance instead of days in advance."
_{Rachel Sorrels-Jones - Co-Founder of Aspen Peak Productions}

• Mobile access from the warehouse or show site. Between the warehouse, event sites, and client meetings, the Aspen Peak team is rarely at a desk. The mobile app gives them access to equipment lists, quotes, documents, and diagrams wherever they are.

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• Reporting that provides a complete view of the business. Rachel’s most-used feature is Rentman’s reporting. Sales tax, revenue, and overall business reporting help her understand whether Aspen Peak is on track to meet its goals for the year.

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What is the future like for Aspen Peak Productions?

Aspen Peak is focused on scaling by growing its team to keep up with demand and building a strong base of repeat clients. Heading into its busiest season yet, the company sees Rentman as a foundation for growth, giving the team room to take on more events, add more people, and turn this year’s momentum into an even bigger business next year.

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Curious what Rentman can do for you? Start your free 1-month trial today.