Product Marketer | Toronto

Toronto, Ontario, Canada
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Join our mission

At Rentman, we are not just growing but on a mission to revolutionize the event and production industry with our cutting-edge SaaS solutions. To accomplish this goal, Rentman aims to accelerate the impact of Marketing by rapidly scaling the international marketing team. The product marketer is an important part in this team! As a Product Marketer, you will be an expert in bringing the voice of the customer into the room and be responsible for communicating the features and benefits of our products through compelling storytelling to drive adoption. 


Your impact

You’ll be a leading voice on the messaging, positioning, and adoption of new features and will play a pivotal role in increasing the overall demand and revenue of Rentman’s products in key geographical markets.

Your daily routine consists of conducting customer interviews, competitor research, and meeting with product teams to understand the value of product updates and what it means for the user. You must be able to extract the core essentials, create content that resonates with end users, and equip commercial teams with market input and sales enablement. To accomplish these objectives you will work in a result-driven Product Marketing and Retention team placed in the heart of the Rentman organization embedded in the product, CX, sales, and marketing departments. In this role, you’ll work in collaboration with a Lifecycle Marketer and report to the Team Lead of Product Marketing & Retention.

What you'll do

Market, Industry, and Customer Feedback

Deeply understand our customers' needs, pain points, and decision-making processes in key geographical markets and industries.

Product updates

Understand the value of new features and what it means for the user, write communication, and implement initiatives to drive product/feature awareness and adoption.

Product information

Ensure all internal and external product information is always up-to-date according to the latest information, highlights the right value propositions, and is in line with brand and communication guidelines.

Enablement

Create and maintain competitive battle cards and other collateral to increase win rates in priority markets.

About Rentman

Rentman develops smart and powerful resource management and planning SaaS software. Particularly used in the event and production industry. Our headquarter is in Utrecht, The Netherlands, and other offices are in Toronto and Colombo. Over the last years, we have successfully grown into a business that employs 80 professionals from over 30 countries. And we are ready to grow more!

We are proud of our extensive tool that makes the lives of our customers easier. From small companies to high-end event service providers, businesses in over 70 countries use our software to realize festivals, concerts, corporate events, and more. For event service providers that encounter daily challenges with scheduling staff, keeping track of inventory or creating professional estimates in a highly dynamic industry, Rentman is a valuable solution.


What you get

  • Work with an ambitious, young and inclusive international team

  • A “13th month” annual performance bonus based on company results

  • 25 days of paid vacation and 8% of you yearly gross salary as holiday pay

  • Hybrid WFH policy & work from anywhere 4 weeks a year

  • Annual training budget

  • A Healthcare plan provided through ManuLife

  • Office fun, legendary (karaoke) parties and other fun team activities

  • After 5 years employment you get a paid sabbatical of 4 weeks

  • A nice office located in the centre of Toronto

What we are looking for

  • Minimum a Bachelor’s degree, preferably in Digital Marketing, Business or Communication
  • Ideally 2–3 years of product marketing experience in B2B SaaS
  • Excellent English proficiency, written and spoken
  • Organized, analytical and goal-oriented
  • Affinity with software development (B2B SaaS is a plus)
  • Experience in the event/media production industry in North America is a big plus

We can not provide you with a work permit for Canada so we are looking for someone who already lives in Toronto and is authorised to work there. 


Process and how to apply

Want to apply? The more we get to know you and why you applied for this job, the better your chances.

The first interview is an introduction chat with recruitment to see if there is a potential match. If we both agree this is the case, you get a chance to talk to your potential team lead, Ricardo. After that you can show us your skills in an assessment. After the assessment, a third interview will follow with your potential Manager and a colleague. A third interview meeting the team can be part of the process.

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