Marketing Operations Manager

About Rentman:

At Rentman we have developed a smart, powerful resource management and planning platform for the event and production industry. From small companies to high-end event service providers, businesses in over 70 countries use our software to realise festivals, concerts, corporate events, and more. For event service providers that encounter daily challenges with keeping track of inventory, scheduling staff or creating professional estimates in a highly dynamic industry, Rentman is the best solution. Check out our public roadmap to get an idea of features planned for development! Rentman has its HQ in Utrecht, Netherlands and our second office in Toronto, Canada.

Over the last 10 years, we have successfully grown into a business that employs nearly 100 professionals with 30 different nationalities. Our internal communication is in English. Rentman has an open and inclusive culture with a flat hierarchy. We are curious, goal oriented, and take ownership. We love to challenge ideas for the better and help each other to be successful.

Mission of this role:

We are on a mission to revolutionise the global event and production industry with our cutting-edge SaaS solutions. As Rentman begins to scale and grow, we want to grow internationally with a specific focus on the North American Market. To do this we need to accelerate the impact of our marketing efforts by scaling the International Marketing Team. Our mission is clear: to create a data-driven marketing machine focused on predictable and substantial revenue growth. Therefore we're seeking a Marketing Operations Manager who, alongside the CMO, is ready to drive change and lay the foundation for a data-driven marketing strategy.

Your impact:

In this position you are vital for the (commercial) success of the company by enabling the team to make (date) informed decisions on both budget as results, work with an accurate named account list and have a fluent marketing and sales process. You will be the internal "Champion" on "how to become data-driven" with responsibilities on budget management, campaign management and result tracking. Next to this you are making impact by owning the MarTech stack and all technical components and integrations. Within this role you work closely with the rest of the marketing team (digital, brand & comms + product marketing), a data engineer and commercial teams on creating a data infrastructure which will allow us to accelerate further our Product Led Growth internationally. 

What you’ll do:

• Be the compass for the marketing team and leadership by delivering data-driven insights and recommendations.

• Ensure 100% accuracy on result and budget tracking on all marketing initiatives by owning marketing budget, campaign codes, GTM, event tracking etc. 
  

• Own and continuously optimize all definitions, processes and workflows the lead process and marketing funnel. 

• Fully implement attribution management and create attributed insights on the revenue impact of campaigns, channels, and touchpoints.

• Define and develop and ICP definition and esatablish a named account database of our ICP prospects/accounts. 

• Work closely with the Data Engineer to set-up a data lake which will allow cross-functional insights.  

• Contribute to a cross-functional team aimed at optimizing the self-service flow aimed at reducing time-to-value free trials. 

What will you get:

• 🌟Join an ambitious, young, inclusive (and awesome) international team

• 💰A salary range of €5,000 - €6,000 (+8% holiday benefit), based on experience

• 💸Receive a “13th month” annual bonus based on company results

• 🌴Enjoy 25 days of paid vacation

• 🏠Flexible WFH policy & work from anywhere for 4 weeks a year

• 💻Your choice of a shiny Windows, Linux or Mac

• 📚Annual training budget for learning and to boost your skills

• 💼Save for your future with a pension plan via BrightPensioen

• 🏋️‍♀️Stay fit with sports activities (Rentman football team, squash and padel) and a Onefit fitness subscription

• 🚊An OV Business card if you live further than 10km away from the office

• 🎮Have fun in a flexible and engaging work environment with free lunches, office perks (PS5, Ping Pong, D&D), legendary karaoke parties, and various team activities

• 🏖️After 5 years, go on an adventure with a paid 4-week sabbatical

• 🏢Work in an amazing office in the heart of Utrecht, Netherlands, at the historical Drift 17