Rethinking AI's Role in Operations & Capacity— with Mark Wells.
How AI-driven operations create real capacity, without adding headcount.
More projects. Tighter margins. The same size team. If that sounds familiar, you're not alone. It's the operational reality most event production companies face right now.
AI keeps coming up as part of the answer, but the real question isn't whether to use it. It's where it actually creates room to grow, and where it's still just noise.
Join Prav and Tim as they sit down with guest expert Mark Wells—an award-winning live event producer and business strategist who consults event company owners on integrating AI into their operations — for a real conversation about rethinking AI's role in operations and capacity.
Key information
Date
October 8, 2026
Time
9:00 AM PT / 12:00 PM ET /6:00 PM CEST
Location
Live on zoom
In this session, we'll cover:
- Where it actually helps. Where production companies lose the most time and money, and where AI genuinely makes a difference vs. where it's just noise.
- Capacity as a growth lever. How to take on more work without growing your team.
- A practical framework. How to evaluate whether an AI tool is actually worth adopting.
- Team & culture. Managing adoption, pushback, and retraining as AI takes on more.
- What's next. Where this is heading over the next 12–24 months.
Plus, a live Q&A where you can get answers to your specific questions.
Can't attend live? A recording will be sent to all registrants, so make sure you sign up.
This is the second session in Rentman's 3-part AI series. Didn't catch Session 1? You can watch the session recording here: [link]
Hosts
Pravallika Babu
Account Executive, Rentman
Tim Grohmann
Operations Manager NA, Rentman
Mark Wells
Principal Consultant, MW Ideas, LLC