Product Marketing Specialist

Utrecht, Netherlands
Job openings
Apply for this job

Rentman is hiring a Product Marketing Specialist. The main objective of this unique role within Rentman is to maximize the market impact of new product releases and our current products. You make sure customers and colleagues understand new products and features and the value it adds for our customers. You develop the best go-to-market strategy, own and manage the positioning and messaging of all product launches and get team efforts aligned.

You know our competitors like the back of your hand. And you know our customers and what they need better than they do. With this knowledge, you help develop and present our product's value proposition. You back up strategic insights with market evidence and use that to develop positioning and messaging that resonates with customers and empowers our Sales and Customer Success team to be successful. You are the glue that binds the product strategy to the tactics needed for success in sales and marketing.

In this position, will join an international Marketing team of 5, located in the Utrecht office. You will work closely together with the Product team and report to our Head of Marketing. We look for people that are result-driven, work smart and are great team players. 

What you will do

  • Work closely together with the Product team on developing successful plans for new product launches
  • Create value propositions and messaging
  • Project manage product launch plans across all milestones, track deliverables, facilitate cross-functional alignment and communication
  • Develop product marketing metrics to measure the success of product launches, own reporting, and monitor performance post-launch
  • Together with marketing colleagues develop and maintain product marketing toolkits, including customer experience and sales enablement materials.
  • Once you have grown into the role, you will validate product positioning and investigate and pitch new growth opportunities. You will provide key market insights, competitor analysis and customer feedback that brings direction and prioritization to our product strategy and feature development. And 

Some examples of your day-to-day activities: Work on a campaign for a new feature release, contact customers to understand the problem that is solved by a new feature, meet with our Customer Experience team to prevent a spike in avoidable launch-related tickets, share your vision on how to take our product marketing to the next level, and preparing for a presentation explaining to the Sales team how they can included the added value of a new feature in their sales pitch.


About Rentman

Rentman develops smart and powerful resource management and planning SaaS software. Particularly used in the event and production industry. Our headquarter is in Utrecht, The Netherlands, and other offices are in Toronto and Colombo. Over the last years, we have successfully grown into a business that employs over 65 professionals from over 15 countries. And we are ready to grow more!

We are proud of our extensive tool that makes the lives of our customers easier. From small companies to high-end event service providers, businesses in over 70 countries use our software to realize festivals, concerts, corporate events, and more. For event service providers that encounter daily challenges with scheduling staff, keeping track of inventory or creating professional estimates in a highly dynamic industry, Rentman is a forceful and valuable solution. We help our customers increase profits and deliver better events.

What you get at Rentman

  • A salary within a range of gross € 3200 - € 4800 (based on 40 hours a week)
  • A “13th month” annual performance bonus based on company results
  • 25 days of paid vacation
  • Hybrid WFH policy & Work from anywhere 4 weeks a year
  • Annual training budget
  • Voluntary pension plan
  • Covered travel expenses
  • Different sports activities and fitness subscription at Onefit
  • Free lunch, office fun: Xbox and Ping Pong, legendary (karaoke) parties in our basement and other fun team activities
  • After 5 years employment you get a paid sabbatical of 4 weeks
  • Inspiring office at the heart of Utrecht in a historical building at Drift 17

What you bring

  • At least 2 years of working experience in a similar role, preferably in SaaS/software solutions
  • Excellent knowledge of, and experience with digital marketing and B2B strategies
  • Fluent in Dutch and English, written and spoken proficiency 
  • Exceptional written and verbal communication skills - you understand the value of storytelling 
  • You are a results-driven, analytical and forward-thinking
  • Bonus points if you have proven knowledge of or a background in the AV / Event service industry and with product development
  • Bachelor’s degree is required

You don't tick all boxes? Don't worry but let us know why you will rock this role!


How to apply?

Hit the apply button and send us your CV and motivcation. You can email to [email protected] if you want to get in touch. 

The application process

The first interview is to get to know eachother and to understand if this job at Rentman and you could be a match. If we both agree this is the case, you can show us your skills in a assessment where you will work on a case with someone of the product team. After the assessment, a second interview will follow with the Marketing Manager and a colleague. After that we aim to let you know within 2 days if we do you a job offer.


To all recruitment agencies: Rentman does not accept agency resumes. Please do not forward resumes to our jobs alias, Rentman employees or any other organization location. Rentman is not responsible for any fees related to unsolicited resumes.

Job openings
Apply for this job