Digital Marketing Specialist

Utrecht, Netherlands
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We are hiring a Digital Marketing Specialist to help grow our product’s demand globally. As part of the marketing team you will be developing, executing, analyzing and reporting global marketing campaigns across digital platforms to engage with our audiences and contribute to our marketing goals. You will optimize and expand our marketing automation to nurture MQLs and grow qualitative leads for sales from our focus regions.

Your day-to-day activities will vary, but could include: setting up a leadgen campaign targeted to a specific industry, optimizing the content of the various marketing touch points in the buyer journey, sharing the results of last month’s trade show-campaign and creating a social media post for a product update. Our ideal candidate has a wide knowledge of online marketing tools, has a commercial mindset and is eagerly exploring new opportunities to drive leads.


What will you do

  • Ensure a steady inbound lead flow by meeting KPI's 
  • Develop and execute targeted campaigns for demand and lead generation
  • Write compelling, high-impact messaging and content that resonated with our target audience
  • Monitor competition and research market trends to find differentiators, opportunities for growth and tapping into new markets
  • Develop and maintain marketing collateral (from brochures to ads and videos). Your design and video editing skills come in handy here
  • Set up and optimize marketing automation tools for lead nurturing and funnel management
  • Set up and optimize marketing automation tools for lead nurturing and funnel management

About Rentman

Rentman develops smart and powerful resource management and planning SaaS software. Particularly used in the event and production industry. Our headquarter is in Utrecht, The Netherlands, and other offices are in Toronto and Colombo. Over the last years, we have successfully grown into a business that employs 65 professionals from over 15 countries. And we are ready to grow more!

We are proud of our extensive tool that makes the lives of our customers easier. From small companies to high-end event service providers, businesses in over 70 countries use our software to realize festivals, concerts, corporate events, and more. For event service providers that encounter daily challenges with scheduling staff, keeping track of inventory or creating professional estimates in a highly dynamic industry, Rentman is a valuable solution. We help our customers increase profits and deliver better events.


What you get at Rentman

  • Competitive salary

  • Fast-paced, international work environment with room to develop new skills

  • “13th month” annual performance bonus based on company results

  • 25 days of paid vacation

  • Personal training budget

  • Voluntary pension plan

  • A lot of sports, activities & OneFit subscription

  • Free lunch & drinks

  • A lot of office fun (Xbox and Ping Pong), legendary (karaoke) parties, fun team activities, and an inclusive atmosphere

  • 5 year employment anniversary sabbatical of 4 weeks

  • An amazing office at the heart of Utrecht in an historical building at Drift 17

  • Check out our public roadmap to get an idea of features planned for development

What you bring

You are hands on, energetic, willing to learn and creative. You are flexible, what means that you're not scared of pivoting, and you have a strong sense of ownership. Next to that, we are looking for:

  • At least 1-2 years of working experience in online marketing, preferably in SaaS/software solutions

  • Proven record of successfully created high-quality marketing content and campaigns

  • Native-level English, written and spoken proficiency and also a second language (preferably Dutch, French, German or Spanish)

  • A sales-driven mindset: you are always on the hunt for higher conversion and new opportunities

  • Knowledgeable about marketing automation and referral marketing

  • You are a results-driven marketer with proven analytical skills and optimizing for scale

  • Design and video editing skills are a pre

  • Someone who is living in the Netherlands or already has got relocation plans, we can't provide visa sponsorship


How to apply

You can apply using the button below. Don’t forget your cover letter! The more we get to know you and why you applied for this job at Rentman, the better.

The first interview is an introductional interview to get to know each other, explain more about the role and see if there is a potential match. If this is the case, we schedule a second interview to go more into depth. An assessment can be part of the process.

Apply now by using the apply button. For questions or additional information contact Stella at [email protected]


To all recruitment agencies: Rentman does not accept agency resumes. Please do not forward resumes to our jobs alias, Rentman employees or any other organization address. Rentman is not responsible for any fees related to unsolicited resumes.

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