Content Marketing Specialist (SEO)

Utrecht, Netherlands
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We are hiring a Content Marketing Specialist to help grow our product’s demand globally. As part of the marketing team, you will drive traffic to our channels with effective messaging, improve the performance of our content, optimize campaigns and website performance.

This key role will be responsible for writing the content that promotes all demand generation programs and communications for nurturing programs, customer communications, and more. You will bring expertise in SEO and content strategy – working with an international team to bring a new content strategy to life. The ideal candidate is an entrepreneurial person that’s a great self-starter, data-driven, and able to manage multiple projects at the same time. Your day-to-day activities will vary but could include: Working out a content campaign for a new feature release, optimizing the performance of a landing page, and implementing a new email flow.

Rentman has a diverse and positive culture. We look for people that are innovative, hardworking, entrepreneurial, and great team players. We aim to work smart, creative, and with great collaboration to build a platform that our customers love. If you see a good fit in this environment, why not send us your introduction?

What you will do

  • Work out a content and SEO strategy to drive awareness of our solutions and generate traffic to our online platforms

  • Development and creation of content to support the organization's needs. This includes nurturing program emails, event promotion, demand generation, and feature communications

  • Research and contribute creative ideas to support content goals, such as increasing conversion rates, growing inbound organic traffic, and more

  • Responsible for maintaining a constant flow of quality content, using analytics tools to monitor content performance, and optimizing its impact

  • Increase website visitor conversion rate (visitor to trial signup) through web copy, videos/images, and website optimization

  • Collaborate with account managers to localize content

About Rentman

At Rentman we have developed a smart and powerful resource management and planning platform for the event and production industry.

From small companies to high-end event service providers, businesses in over 70 countries use our software to realize festivals, concerts, corporate events, and more. For event service providers that encounter daily challenges with keeping track of inventory, scheduling staff or creating professional estimates in a highly dynamic industry, Rentman is a solution.

Rentman has its HQ in Utrecht (The Netherlands) and other locations in Toronto (Canada) and Colombo (Sri Lanka). Over the last 10 years, we have successfully grown into a business that employs almost 70 professionals with 20 different nationalities.

What you get at Rentman

  • Competitive salary

  • A “13th month” annual performance bonus based on company results

  • 25 days of paid vacation

  • A personal budget for training purposes

  • Voluntary pension plan

  • Different sports activities and OneFit subscription

  • A flexible and open work environment, including free lunches, office fun (Xbox and Ping Pong), legendary (karaoke) parties, fun team activities, and an informal atmosphere

  • If you have been employed for 5 years, you get a sabbatical of 4 weeks

  • An amazing office at the heart of Utrecht in a historical building at Drift 17

  • Check out our public roadmap to get an idea of features planned for development

What you bring

  • At least 2 years of working experience in online marketing, preferably in SaaS/software solutions

  • Proven record of successfully created and executed a content marketing strategy

  • Native English or perfect written and spoken proficiency of English and another native language (preferably Dutch)

  • Demonstrable experience in SEO/SEM and experience in working with email automation tools, Google Analytics and preferably Google Tag Manager

  • Strong sense of ownership and an entrepreneurial spirit

  • You get bonus points if you have a background in the AV / Event service industry

  • Bachelor’s degree is required

Application process

You can apply using the button below. Don’t forget your cover letter! The more we get to know you and why you applied for this job at Rentman, the better. The first interview is an introductional chat to see if there is a potential match. If we are both positive, we schedule a second interview with the Marketing Manager and a colleague. An assessment can be part of the process.

Questions or interested? You can get in touch with Stella at [email protected] 

To all recruitment agencies: Rentman does not accept agency resumes. Please do not forward resumes to our jobs alias, Rentman employees or any other organization location. Rentman is not responsible for any fees related to unsolicited resumes.

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